Welcome to NMM, an interactive resource for new media - your monthly digital fix. These days, design and marketing agencies and IT companies are expected to be knowledgeable on all things digital. NMM is here to help you keep abreast of digital technologies and the latest online marketing trends. Please use the website to interact and share ideas.
Despite the BBC’s recent announcement about cutting back its ventures, the future is looking bright for the North of England’s relationship with the corporation.
MediaCityUK is located at the old docklands in Salford Quays. Image courtesy of Peel Media
The huge media development site in Salford Quays, Manchester, is getting ready to welcome five of BBC’s departments in 2011 – Radio 5Live, Children’s, Sport, Learning, and Future Media & Technology.
A new website has helped leisure vehicle specialist Geist Direct to transform its business model , move to bigger premises, take on more staff and attract customers from across the world.
People from as far away as Australia and New Zealand are now using the site – at www.geistforlife.com – to browse a range of motorhomes and caravans before travelling to Geist’s flagship site in Birtley to buy a vehicle and set off on their trip of a lifetime.
Domino’s Pizza is to test a new digital marketing tool that enables anyone with a personal web space to start hosting Domino’s ads – and cash in on the revenues.
Designated brand guidelines are given to start with as bloggers and social media users are invited to join in on the marketing efforts.
Users will earn money form each sale that is driven from the ad they are hosting. An online reporting system will help to keep track of the sales generated.
Google's Parisian Love campaign told a virtual love story to the Superbowl audience.
The search engine giant, that previously has relied strongly on word-of-mouth hype in its marketing, has turned to creative agencies for a new advertising campaign, The Marketing Week reports.
Agencies across the UK have been invited to pitch for a campaign that will focus on promoting Google’s search facilities.
Star Trek legend William Shatner has opened his own social media website – challenging Facebook with a little help from science fiction.
At MyOuterSpace.com users can choose to become citizens of one of six planets, each based on a particular artistic talent. For example, Oprheus would be the choice of musicians while Anteros attracts graphic designers.
The Advertising Association (AA) is planning to introduce a new set of rules to control digital marketing in the UK.
The new regulation would bring all online marketing under the same advertising code that, for example, press and poster ads obey.
According to the Marketing Magazine, figures from the Advertising Standards Authority (ASA) show that nearly two-thirds of the complaints received in 2009 didn’t fall under the existing regulations, sparking concerns of insufficient monitoring.
Microsoft’s search engine, Bing, is bravely taking on the challenge of battling its biggest rival.
The multimillion-pound campaign, ‘Bing and Decide’, portrays Microsoft’s search engine as a ‘decision engine’ in juxtaposition to the information overload a Google search inflicts on its users, the Guardian reports.
Quote
The Internet is like alcohol in some sense. It accentuates what you would do anyway. If you want to be a loner, you can be more alone. If you want to connect, it makes it easier to connect. ~Esther Dyson
Profile
Matthew Charles Mullenweg is the founder of the blogging software WordPress.
Mullenweg was born in Houston, Texas in 1984. Before WordPress he was working for CNET Networks.
Definition
RDFa – Resource Description Framework in attributes enables rich metadata to be embedded within web documents. It’s a W3C recommendation that adds a set of attribute level extensions to XHTML. These attributes can, for example, be “href, scr and resource” to specify a partner resource, or “content” which overrides the content of the element when using the property attribute.
Lateral Thinking
Q: A man managed to visit over thirty foreign countries without his passport. He was welcomed in each country and left each one of his own accord. He did this in one day.
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