Welcome to NMM, an interactive resource for new media - your monthly digital fix. These days, design and marketing agencies and IT companies are expected to be knowledgeable on all things digital. NMM is here to help you keep abreast of digital technologies and the latest online marketing trends. Please use the website to interact and share ideas.
Despite the BBC’s recent announcement about cutting back its ventures, the future is looking bright for the North of England’s relationship with the corporation.
MediaCityUK is located at the old docklands in Salford Quays. Image courtesy of Peel Media
The huge media development site in Salford Quays, Manchester, is getting ready to welcome five of BBC’s departments in 2011 – Radio 5Live, Children’s, Sport, Learning, and Future Media & Technology.
A new website has helped leisure vehicle specialist Geist Direct to transform its business model , move to bigger premises, take on more staff and attract customers from across the world.
People from as far away as Australia and New Zealand are now using the site – at www.geistforlife.com – to browse a range of motorhomes and caravans before travelling to Geist’s flagship site in Birtley to buy a vehicle and set off on their trip of a lifetime.
The Advertising Association (AA) is planning to introduce a new set of rules to control digital marketing in the UK.
The new regulation would bring all online marketing under the same advertising code that, for example, press and poster ads obey.
According to the Marketing Magazine, figures from the Advertising Standards Authority (ASA) show that nearly two-thirds of the complaints received in 2009 didn’t fall under the existing regulations, sparking concerns of insufficient monitoring.
Microsoft’s search engine, Bing, is bravely taking on the challenge of battling its biggest rival.
The multimillion-pound campaign, ‘Bing and Decide’, portrays Microsoft’s search engine as a ‘decision engine’ in juxtaposition to the information overload a Google search inflicts on its users, the Guardian reports.
New technology could enable people to talk to their mobiles silently, the BBC reports.
Visitors to the Cebit electronics fair in Germany have been shown a prototype that measures tiny electrical signals produced by the muscles. The signals can be recorded and turned into synthesised speech even if a single word is not said out loud.
Condé Nast is reported to be making iPad versions on some of its top titles.
According to a Brand Republic article, Apple’s newest gadget would feature digital versions of GQ, Wired, Vanity Fair, The New Yorker and Glamour magazines.
A test version of the technology magazine Wired is already been published but the first magazine to be available on the iPad will be men’s magazine GQ in April.
The newest social media developments are providing more opportunities for businesses to engage with their online audience.
Google has announced that public Facebook status updates have now been included in its real-time search results.
The addition will make Facebook a higher priority for businesses as it will position the social media giant at the top of the search results for the hottest queries, alongside the likes of Twitter and MySpace.
Profile
Rasmus Lerdorf is a Danish programmer who created the PHP programming language.
Lerdorf was born in Greenland but grew up in Denmark and Canada. He studied Systems Design Engineering at University of Waterloo and has been working as an Infrastructure Architecture Engineer at Yahoo!
Quote
A blog is a message in a bottle, both in purpose and likely readership. ~Robert Brault
Definition
Microcasting – The description of small, focused audio and video programs delivered directly to a specialised audience on a programme-by-programme basis rather than a channel-by-channel basis. As opposed to broadcasting, a microcast is generally niche programming that users can subscribe to via many delivery and display devices.
new media monthly is proudly powered by
WordPress
Entries (RSS)
and Comments (RSS).