Friday was the final day of Thinking Digital and there were some more great talks. Here are some of my highlights…
Matt Mason – Pirated music, software and films are prolifically available and popular opinion understandably posits that they are detrimental to the sales of the licensed products – which is what made Matt Mason’s talk one of the highlights of the whole conference. Matt cited the innovative nature of pirating and hacking digital media as a means by which the products can gain added value. Remixes stoke interest and can ultimately act as free marketing. He referenced a lack of evidence pointing to lost revenues due to pirated media and suggested that we’re living in a world of 19th century intellectual property laws.
Ben Hammersley – I was looking forward to Ben’s talk given his position as the Deputy Editor of Wired UK and he didn’t disappoint. The talk gave a illuminating insight into ‘post digital’ culture and the value of focusing on content rather than audience. Arguing that big traffic figures are pointless if they don’t include the people you want to speak to, he advocated making content, “for you and your friends,” because good content will draw an audience regardless – and furthermore people will pay for good content.
Tara Hunt – Tara is the author of bestselling book “The Wuffie Factor” and an engaging speaker on the topic. For the uninitiated, ‘whuffie’ ultimately
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