Yet another promising piece to add to your digital-strategy arsenal: how about interstitial :15-:30 video spots? This summer, ShortTail Media is launching a beta for its Digital 30 (D30) program—full-page interstitial ad placements in which 15- to 30-second spots can be incorporated. Interstitials are ads you see when you are transitioning from one page to another. For example, a user clicks a link on an email or homepage. And while waiting for the new page to load, they get to feast their wondering eyes on … your message, of course!
Take advantage of this chance to engage people audiovisually while they wait. (We recommend being short and sweet, leaning more toward :15 than :30, to minimize irritation.)
Because they’re waiting for content they want, they should be less likely to walk away or change sites on you—although, of course, the rule-of-thumb is to ensure you’re giving them a message worth watching, too. ;o)
If you’re looking for clout before diving in, Reuters has already joined the beta, as has MSNBC.com. But don’t wait for rivals to smell opportunity before you do; why not give it a go right now?
The Po!nt: How limbo can you go? Seize the opportunity to leap into beta pools; try this new approach before it’s saturated.
Cross posted from www.marketingprofs.com
Tags: Digital, Marketing and PR
Posted in Articles