The service, which was launched 26 November, enables Absolute Radio listeners to tag songs straight on their iPods.
The tagging is done simply by holding down the centre button of your iPod while a song you’re interested in is being played. The song will then be listed in iTunes the next time the iPod is synced to it and the decision can then be made to buy the song or leave it.
As well as making buying of the songs easier, the new service also provides a simple way to find out what the track being played is called and who it is by.
Marketing Week quoted Absolute Radio DJ Christian O’Connell saying: “Never again will people face the humiliation of trying to sing a song to their friends that they don’t know the name of. We can all be clued up music experts at the touch of a button and the new tagging service is such a simple but genius idea.
“You can tag songs on the go then put off doing boring jobs at the weekend by creating a playlist of your favourites and downloading the tracks you like.”
The venture saw Absolute Radio co-operate with Unique Interactive, part of UBC Media, and Jump2Go.
Sources: Marketing Week; Media Week
Tags: Digital, iTunes, music, tagging
Posted in News Roundup