Domino’s Pizza is to test a new digital marketing tool that enables anyone with a personal web space to start hosting Domino’s ads – and cash in on the revenues.
Designated brand guidelines are given to start with as bloggers and social media users are invited to join in on the marketing efforts.
Users will earn money form each sale that is driven from the ad they are hosting. An online reporting system will help to keep track of the sales generated.
The new “social affiliate” tool was created by OoSocial and it’s being tested in cooperation with digital agency BLM Quantum.
Dan Clays, managing director of BLM Quantum, believes that the new tool will benefit everyone.
He said: “Brands benefit by aligning with sites run by fans who are more likely to drive a sale, while site owners can generate revenues from their Facebook page or blog.”
Source: Marketing Week
Tags: Digital, digital marketing, social media
Posted in News Roundup