Google's Parisian Love campaign told a virtual love story to the Superbowl audience.
The search engine giant, that previously has relied strongly on word-of-mouth hype in its marketing, has turned to creative agencies for a new advertising campaign, The Marketing Week reports.
Agencies across the UK have been invited to pitch for a campaign that will focus on promoting Google’s search facilities.
It is not yet officially decided where the future campaign will be aired. Google has said it’s not looking into following last month’s campaign at the Superbowl with advertising in the next massive sports event, the World Cup.
The news follow Microsoft’s announcement of a multimillion ad campaign to promote its search engine Bing in the UK. The company is trying to gain market share by portraying Bing as a “decision engine” with Google’s search associated with information overload.
Earlier this week, Google added to the rivalry of the two companies by opening an online shop for business software. Google Apps Marketplace involves more than 50 companies offering a wide-variety of cloud-based business software.
Chris Vander Mey, Google’s product manager, said: “The Google Apps Marketplace eliminates the worry about software updates, keeping track of different passwords and manual syncing and sharing of data, thereby increasing business productivity and lessening frustrations for users and IT administrators alike.”
Sources: Marketing Week, The Guardian, The Independent
Tags: cloud computing, digital advertising, google
Posted in News Roundup