Tories’ web campaign turns into an embarrassment


A social media attack on Gordon Brown backfired spectacularly and turned the joke on the Conservative Party itself.

The ‘Cash Gordon’ website was launched over the weekend to encourage web users to spread word of the Prime Minister’s links to the trade union, Unite.

What started as a clever social media campaign, ended up as an online embarrassment – by Monday morning, web users had realised that all tweets with a hashtag ‘#cashgordon’ appeared on the website without first being moderated.

The site was quickly filled with abusive messages, rude photos, YouTube videos of Rick Astley singing, along with tweeted code that redirected users to a variety of online locations including porn sites and Labour’s website.

A day earlier, the Conservative’s official blog was hailing the opportunities presented by new media: “In the brave new world of online politics it’s important to keep innovating in this way.”

All publicity is good publicity they say – but is it really?

A tweet on the campaign site concluded: “Tories can’t work the Internet. Wouldn’t trust them to run a tuck-shop.”

Have a look at the site here:

Source: The Times Online, PC Pro, The Guardian

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Posted in News Roundup

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