Facebook is reported to be ditching the ‘become a fan’ option, instead asking users to ‘like’ a brand.
The new way is said to better represent the nature of the interaction. Michael Lazerow, CEO of social media advice agency Buddy Media, described ‘liking’ a brand as a lower threshold for users.
He said: “The idea of liking a brand is a much more natural action than (becoming a fan) of a brand.”
According to Facebook, an average user becomes a fan of a four pages each month.
According to an article by Stuff.co.nz, it is not yet sure whether the change would apply to all fan pages including those of celebrities and musicians. It is also reported that, despite the change, the ‘liked’ brands would still remain listed on the users’ profile page.
Source: Stuff.co.nz
Tags: brand, digital advertising, facebook, social media
Posted in News Roundup