Date: Friday 23 July 2010
Venue: Hesperia London Victoria
2 Bridge Place, Victoria
London, SW1V 1QA
Cost: £125.00, or £95.00 for NMA subscribers (extra £25 for non-subscribers)
Affiliate marketing has emerged as one of the most powerful driving forces for sales that interactive marketing has to offer. But the channel is on the verge of significant changes as it adapts to the world of social media and advertisers look to move away from a last-click-wins model of attributing value. This NMA Live will help you make the most of your affiliate strategy in this changing world.
Cost £125.00, or £95.00 for new media age subscribers. Non-subscribers pay an extra £25 for a full year’s subscription to new media age
To book your place or for further details, email nma.live@centaur.co.uk or click here.
Chairman: Michael Nutley, editor-in-chief, New Media Age
9.00-9.20 Registration
9.20-10.00 Introduction: New research into online consumer purchasing behaviour across Europe; integrating affiliate into a marketing plan
- Gary Bicker, publisher service director, Affilinet
10.00-10.40 Attribution: How advertisers can move away from affiliate marketing’s dominant last-click-wins model and reward sites more fairly at different parts of the customer journey
10.40-11.20 Social media: Social media has opened up the world of reviews and ratings to anyone with an internet connection. How is this affecting affiliate marketing?
11.20-11.40 Coffee break
11.40-12.20 Case studies
12.20-1.00 Panel discussion – the future of Affiliate marketing
- Matt Bailey, Independent Performance Marketing Consultant
- Gary Bicker, publisher service director, Affilinet
via NMA Live – The changing world of Affiliate Marketing.
Tags: affiliate marketing, Events, social media
Posted in Events