Case Studies

This section provides case studies that relate to the main Articles so that you can see how certain technologies and online marketing techniques have been used in a commercial environment.

HTML5 in practice

Thursday, July 22nd, 2010

html5_casestudyGary Robson from North East digital company Industrial Strength, outlined some of the possibilities and difficulties of using HTML5 from a web developer’s point of view.

“We haven’t really used it in any of our projects yet because the browser support simply isn’t wide enough yet (usually down to Internet Explorer)”, he said.

“One of the frustrations of web development is that we usually end up standardising on yesterday’s technology in order to ensure a wide potential userbase and that we aren’t cutting off a large share of possible site visitors to a clients site through compatibility.”

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How to ‘Stribe’ your site and what’s in it for you

Thursday, July 8th, 2010

5_Stribe _SignInPriding in its simplicity, Stribe promises the entire installation process to comprise only one added line of code to a web page.

After installing, Stribe toolbar is completely customisable. You can change the logo, description, colours as well as the background to mach your site.

Stribe can be included as a widget in your sidebar, or as a standalone social bar on the top of the page.

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Networking made simple

Wednesday, June 23rd, 2010

gowalla2Brian Kelly, from UKOLN at University of Bath, is planning on using geo-location services to provide an easy way for people to meet and network in an event in July.

Taking place at the University of Sheffield, Institutional Web Management Workshop 2010 (IWMW) will have a strong online presence using various Web 2.0 tools to get the best features from each.

This year, geo-location services will add to an official event blog and a Twitter hashtag.

“The intention is to geo-locate the main venues as well as places for social activities on Gowalla”, Brian says.

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What could Google Wave be used for?

Thursday, June 10th, 2010

The official Google Wave blog outlines various examples of what can be done with the Wave. Fancy words like ‘creative collaboration’ keep cropping up, but the post does actually offer some useful real-life examples as well.

Here are a couple we found interesting:

google_wave_inbox_add

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‘Dramatic improvement’ in clothing brand’s visibility after SEO work

Wednesday, May 26th, 2010

JDWilliamsJD Williams group has had its online visibility enhanced significantly after search engine optimisation work, search specialist Epiphany Solutions told.

Epiphany Solutions, the UK’s fastest growing search specialist, has conducted preliminary SEO work on behalf of JD Williams’ six main brands. According to the company, the results show a dramatic improvement in the brand’s online visibility.

Initial site modification, in addition to content and architectural changes, were undertaken to maximise the visibility of JD Williams’ sites.

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The curious case of Steve Jobs

Thursday, May 13th, 2010

stevejobs_newsweekFrom start to finish, the Apple CEO is a man of contradictions. A young Steve Jobs, starting out in the working life, was faced between an unusual choice between the business world and the Buddhist monastery – to make a living of selling gadgets to masses or to devote his life to a famously non-materialist faith.

Worshiped by the Apple-cult, loathed by the PC conservatives, Jobs doesn’t struggle to spark an opinion.

Currently, the polo-neck enthusiast from California, makes it regularly to the headlines of the digital world. Yet in 2004, when London iTunes store was launched, a Guardian article described him as practically unknown compared to Bill Gates.

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Mobile micro-payments make online buying even easier

Thursday, April 29th, 2010

Case Study: ImpulsePay

impulsepay1

Mobile-based online payments are the future for mobile marketing company Interlinked, says the managing director Chris Newell.

According to Newell, the company is in the process of setting other mobile marketing ventures aside and focusing on the new service, ImpulsePay, with full force.

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En garde – the digital swords are out

Thursday, April 15th, 2010

toryposters

Inspired by Obama’s troops in the US election, UK parties have been busy organising their digital media activities – with varying success.

The Conservatives took a head start after the last election with their campaign sites, including David Cameron’s successful video diary, WebCameron. The Media Week reported that, up until recently, the Tories’ lead has been so substantial that the party has been hailed as an online pioneer in the April issue of Wired.

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Blogging turned into a (multimillion$) business

Wednesday, March 31st, 2010

ariana_huffington (1)The battle for top spot in Technorati’s Top 100 blog list is practically non-existent. Week after week the position is occupied by the US-blog-turned-news-website, The Huffington Post.

The Huffington Post launched in 2005 aiming to provide a commentary outlet for liberal viewpoints. What started as a project for a few enthusiastic writers is today a social hub with, according to the co-founder Ariana Huffington, an active community of over 20 million web users.

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Swedes lead the way for free films online

Friday, March 19th, 2010

voddler_logoReferred to as ‘the Spotify for movies’, on-demand video service, Voddler, is being pioneered in Scandinavia.

Already around 400,000 Swedes are streaming free videos via Voddler, and the service is reported to be taking on Norway, Denmark and Finland this year. Deals with Disney and Paramount accelerated the success story last October, giving Voddler the access to thousands of their titles.

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