Microsoft’s search engine, Bing, is bravely taking on the challenge of battling its biggest rival.
The multimillion-pound campaign, ‘Bing and Decide’, portrays Microsoft’s search engine as a ‘decision engine’ in juxtaposition to the information overload a Google search inflicts on its users, the Guardian reports.
Microsoft is suggesting News Corp to remove its content from Google and is offering to pay to make News Corp’s content available through their own search engine Bing, Financial Times reports.
According to the article, Microsoft has also approached other online publishers about their plan.
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