Posts Tagged ‘blogging’

Corporate Blogging Masterclass

Thursday, July 22nd, 2010

When: Thu 12 Aug, 2010 from 1:30pm – 6:30pm
Venue: The Strand Palace Hotel
372 Strand, London, WC2R 0JJ, UK
Cost: Early Bird Ticket – £295
Event Website / Book Now

There are an estimated 100 million blogs online, including thousands of corporate blogs, all aiming to create an open, two-way communication channel between brands and their customers or partners. Behind the rhetoric though, most corporate blogs struggle to be heard. Why is this? What’s the secret of successful corporate blogging? And how do professional bloggers do it?

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Guardian makes its news available for bloggers

Wednesday, July 7th, 2010

guardian_plugin

A Guardian News Feed plug-in, released on 2 July, enables Wordpress users to search and browse for Guardian articles and publish them on their own blog with added commentary.

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Social Media Marketing 2010

Tuesday, June 8th, 2010

Thu 17 Jun, 2010 from 8:30am – 5:30pm
Cavendish Conference Centre
22 Duchess Mews
W1G 9DT, UK
Cost: £95

Description

Social Media Marketing 2010 will bring together leading brands and marketing experts to explore the viral power of social networks.

With the rise of social networks a new marketing medium has emerged: one that requires trust, rewards value and thrives on word-of-mouth. From blogging to video-sharing, Flickr to Twitter, social media marketing is delivering impressive returns. The question is: are you making the most of it?

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Why do we need blogs?

Wednesday, March 31st, 2010

With Web 2.0 no longer a cryptic name, blogging is as popular as it ever was. Thanks to social media tools like Twitter, users  seem to have got past the final remnants of web shyness and blogs are blooming.

keyboard

Blogs were first published in the mid 1990s, but it was the introduction of simple blogging tools a few years later that really triggered the masses to join in.

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Marketers Court Female Bloggers

Saturday, August 29th, 2009

Know your audience

Many marketers now comfortable with social media and the power of online product reviews have also started to lose their timidity about approaching bloggers.

In fact, some women bloggers report marketers may be becoming overeager.

Ketchum, conducting a survey of registrants for July’s annual BlogHer conference—billed as the largest gathering of female bloggers in North America—found that nearly one-half of respondents were contacted by PR professionals weekly. A further 30% got such messages on a daily basis.

Some of that contact, however, appears to be unwanted. Respondents to the Ketchum study indicated that marketers were not doing the necessary research when looking to stir up online word-of-mouth about their products.

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