Google announced last week it is to drop its collaborative communication tool Google Wave.
Launched last year at the Google I/O conference, the tool aimed to combine features from email and chat with multimedia content to make sharing and real-time collaborating easier.
“Wave has not seen the user adoption we would have liked”, the search engine giant said in a company statement.
Designed to merge emails, instant messaging, social networking and document sharing, Google’s “ultimate real-time collaboration tool” hasn’t been the success it was hoped to be.
Google Wave was announced a year ago in May with a great fanfare hailing it as “the next big step” in online communication. The beta testing stage in September complied with the company’s signature word-of-mouth approach designed to maximise the hype around the tool.
The start looked promising. At the peak of the hype, invitations were circling on eBay around £55.
But then it suddenly all fizzled out. A few weeks ago Wave was finally opened to the general public but the buzz is inarguably gone.
So what went wrong then?
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