New figures from ComScore place Facebook firmly as the biggest online advertising platform in the UK.
The number of ads on Facebook is reported to have grown 33% in the last year.
The social media giant is reported to have served 19.7 billion ads in the UK during May this year – almost four times more than second-placed Microsoft.
Google Sites managed to reach third place on the list with its 2.68 billion ads, beating both eBay (2.71 billion) and Yahoo Sites (2.4 billion) by an inch.
The UK’s largest pet shop, Pets at Home, is set to improve its online presence with the help of search engine specialists.
The campaign, which is aimed to improve the company’s online visibility and increase traffic, has already yielded positive results following initial work, Epiphany Solutions – the search specialist – revealed.
Initial results have boasted significant improvements on rankings for key search terms, including ‘dog food’, ‘cat food’ and ‘dog beds’, the latter rising 64 positions to be ranked 6th on Google.
Apple’s long-awaited advertising platform is looking to do for mobile marketing what Google’s AdWords did for the websites.
Set to dominate mobile advertising, iAd is launching with pre-launch bookings worth a reported $60m featuring brands such as AT&T, Campbell Soup Company, Chanel, Nissan, Unilever and The Walt Disney Studios.
Apple’s CEO Steve Jobs is naturally over the moon about the new platform saying it “offers advertisers the emotion of TV with the interactivity of the web”.
Matt Brittin, Google’s UK and Ireland managing director, is anticipating a mobile revolution, the Marketing Week reports.
According to Brittin, we are at the very start of “a revolution where the internet and mobile devices collide and it’s going to change the world over the next three years”.
Speaking at the IAB Engage for Mobile conference, Brittin highlighted faster, better connection; smaller, cleverer devices; low costs and the cloud as the key drivers in the rise of the mobile. He urged the audience to act as mobile pioneers to drive the medium forward at this critical stage.
L’Oreal and Grazia magazine have launched an augmented reality (AR) ad campaign starring North East’s sweetheart Cheryl Cole (or is it Tweedy again?).
Promoting L’Oreal’s Glam Shine Reflexion lip gloss, the campaign is said to have been designed to introduce “an original and memorable cross-platform push”.
Part One Wednesday 21 July 9.30am to 5pm
Part Two Wednesday 28 July
Band On The Wall, The Northern Quarter
25 Swan Street, Manchester, M4 5JZ
Description:
Music Ally is offering a course in two parts which provides a comprehensive overview of all aspects of digital marketing for music. The course has been divided into two days giving delegates the option of attending one or both days with up to 10 free places and 5 half price places for each day. Part One will take place from 9.30am to 5pm on Wednesday 21st July at Band On The Wall, Manchester. The second day will take place on Wednesday 28th July also at Band On the Wall.
Date 22nd June 2010 (8:30am – 10:15am)
Venue 3 Albion Place, Leeds, United Kingdom
Duration About 2 hours
Cost £75.00
Overview:
Twitter has seen phenomenal growth over the last two years and some encouraging success stories.
Charities and non-profit organisations are successfully using it as a low cost channel to raise awareness, money and connect with their stakeholders. Corporations large and small are using it to drive valuable traffic to their websites (Econsultancy included!) and Dell recently announced that it has attributed over $6.5 million in sales to the channel. No small peanuts.
Thu 17 Jun, 2010 from 8:30am – 5:30pm
Cavendish Conference Centre
22 Duchess Mews
W1G 9DT, UK
Cost: £95
Description
Social Media Marketing 2010 will bring together leading brands and marketing experts to explore the viral power of social networks.
With the rise of social networks a new marketing medium has emerged: one that requires trust, rewards value and thrives on word-of-mouth. From blogging to video-sharing, Flickr to Twitter, social media marketing is delivering impressive returns. The question is: are you making the most of it?
Date: 24 June 2010
Venue: The Marriott, Gateshead
Cost: Fully subsidised for NE Digital companies
Description:
GDS (Gateshead Digital Summer) Bitesize and gives you access to training and development in manageable, bitesize portions.
GDS Bitesize is taking place in The Marriott, Gateshead, next to the Metrocentre, on the 24th June and will give you the chance to sign up for some fully subsidised workshops covering a range of topics including sales and PR.
Date: 29-30 June
Venue: Grand Hall, Olympia, London
Cost: Free
Event website
Description:
Be inspired, challenged and refresh your integrated digital marketing strategies at the Online Marketing Show
How do you measure social media campaigns? Are you employing the correct digital strategy to engage your customer? Or are you unsure how to start? How does your offering compare to your competitors? What techniques are available to take your online strategy to the next level?
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