New figures from ComScore place Facebook firmly as the biggest online advertising platform in the UK.
The number of ads on Facebook is reported to have grown 33% in the last year.
The social media giant is reported to have served 19.7 billion ads in the UK during May this year – almost four times more than second-placed Microsoft.
Google Sites managed to reach third place on the list with its 2.68 billion ads, beating both eBay (2.71 billion) and Yahoo Sites (2.4 billion) by an inch.
Profile
Mike Schroepfer is the Director of Engineering at Facebook and a former Vice President of Engineering at Mozilla, where he headed up the engineering team responsible for Firefox browser.
Schroepfer, nicknamed Schrep, studied computing science at Stanford University. In his early career he worked with a digital effects software startup developing a software which has been used in several major motion pictures.
Guest
International Quit Facebook Day came and went, without making a dent into the user-base of the fantastically successful social networking site.
The brainchild of two Toronto-based developers, Joseph Dee and Matthew Milan, the idea behind Quit Facebook Day was to send a message about privacy and control to the often controversial Facebook, following it’s recent privacy hoo-haa.
– but 55% support disciplinary action for doing so
Almost 40 per cent of UK employees criticise their workplace on social media, with one in five admitting to lambasting their bosses, a recent survey reveled.
Nearly 60 per cent confessed they would change what they wrote on their social networking profile if they knew their employer was reading it – yet recent Facebook privacy settings changes mean many employers could already be checking up on staff.
The employee research – conducted for MyJobGroup.co.uk which operates the UK’s largest network of regional job boards – showed over half (55 per cent) of workers believed fellow staff should face disciplinary action for criticising their workplace on social networking sites.
Guest
The New York Times made a feature of Facebook’s privacy policy in an extensive review of how, when, and where you can make your private stuff private on the world’s largest social network. It turns out that Facebook’s privacy policy is now so complicated that it’s longer than the Constitution of the United States. Take a look at the infographic (which doesn’t quite explain how to hide those pictures of last weekend from your mum) here.
Facebook is reported to be ditching the ‘become a fan’ option, instead asking users to ‘like’ a brand.
The new way is said to better represent the nature of the interaction. Michael Lazerow, CEO of social media advice agency Buddy Media, described ‘liking’ a brand as a lower threshold for users.
He said: “The idea of liking a brand is a much more natural action than (becoming a fan) of a brand.”
Facebook has overtaken Google to claim the place as the most visited website in the US.
According to the statistics from web analysis firm Hitwise, the social media giant whizzed past Google.com last week as millions of people turn to the site to play online games.
The newest social media developments are providing more opportunities for businesses to engage with their online audience.
Google has announced that public Facebook status updates have now been included in its real-time search results.
The addition will make Facebook a higher priority for businesses as it will position the social media giant at the top of the search results for the hottest queries, alongside the likes of Twitter and MySpace.
Despite consistent predictions to the contrary, the huge success of social media is not showing signs of cooling down.
Statistics from last year showed 82% increased usage of social networking sites. The Nielsen Company report also shows that together with blogs, social networks are the most popular online category ranked by the average time spent online in December 2009.
With its reported 350 million active users, Facebook is the uncrowned king of social media. As global users spend nearly six hours per month on the site, it’s becoming more and more difficult to bypass Facebook as a serious marketing opportunity anymore.
North East comedian, Ross Noble, is leading a social media campaign to put little-known funnyman Tommy Trinder at the top of a Channel 4 poll.
According to an article by The Independent, modern comedians want to see Trinder, who kept the nation smiling throughout the war years, featured in the new programme listing the top 100 comedians in the world.
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