North East comedian, Ross Noble, is leading a social media campaign to put little-known funnyman Tommy Trinder at the top of a Channel 4 poll.
According to an article by The Independent, modern comedians want to see Trinder, who kept the nation smiling throughout the war years, featured in the new programme listing the top 100 comedians in the world.
Google has increased competition in the search marketing industry with the launch of its real-time search that offers users access to up-to-the-second information.
An article in Marketing Week reports the search giant saying it will draw real-time data from over a billion pages on the web.
The new feature will also include updates from Twitter and the social networks of MySpace and Facebook.
Google has launched Twitter integration with Google Friend Connect. This means any site using Google Friend Connect can potentially gain a much greater audience through Twitter.
Social networking is one of the fastest-growing activities among mobile users around the world. And as one of the primary ways mobile users communicate with one another, it is proving a significant driver of Internet usage on mobile devices.
eMarketer predicts the number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile Internet users. In the US, mobile social networkers will total 56.2 million by 2013, accounting for 45% of the mobile Internet user population.
The right kind of contact
Blogging has become a major social media marketing phenomenon over the years—so much so that even the US Federal Trade Commission is considering rules for bloggers to follow when working with marketers. Worldwide research from Text 100 shows just how close that relationship has become.
Nearly nine in 10 US bloggers told Text 100 they welcomed contact from PR firms or corporations with information, comments or suggestions. E-mail was bloggers’ preferred means of contact, especially in the US.
eMarketer
Measurement remains a challenge
The social media marketing bandwagon is filling up, according to the “2009 Marketing Industry Trends Report” from Equation Research. The survey of US brand marketers found the majority already using social media.
Some marketers were planning on adding social media activities over the next year, including 15% of respondents in businesses with fewer than 50 employees and 24% of those whose companies had at least 500 workers. But most brand marketers interested in social media were already using it.
Facebook will give users greater control over information given to third-party applications following pressure from the Privacy Commissioner of Canada.
Specific changes include an update on Facebook’s privacy policy to give better clarity on subjects such as reasons for the collection of date of birth and how its advertising programme works. It will also be encouraging users to review their privacy settings to make sure the default selections reflect their preferences.
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