Google’s desire to expand its reach to social media is no secret. Through its numerous acquisitions, Google has tried and tested different approaches but nothing so far has proved particularly promising.
Buzz, Wave and Orkut have all raised some interest at their time, but never caught on with the masses. However, if Google manages to combine the best features of its previous ventures, the rumoured Facebook challenger ‘Google Me’ could prove to be the real deal, a PC World article speculates.
Google announced last week it is to drop its collaborative communication tool Google Wave.
Launched last year at the Google I/O conference, the tool aimed to combine features from email and chat with multimedia content to make sharing and real-time collaborating easier.
“Wave has not seen the user adoption we would have liked”, the search engine giant said in a company statement.
The official Google Wave blog outlines various examples of what can be done with the Wave. Fancy words like ‘creative collaboration’ keep cropping up, but the post does actually offer some useful real-life examples as well.
Here are a couple we found interesting:
Designed to merge emails, instant messaging, social networking and document sharing, Google’s “ultimate real-time collaboration tool” hasn’t been the success it was hoped to be.
Google Wave was announced a year ago in May with a great fanfare hailing it as “the next big step” in online communication. The beta testing stage in September complied with the company’s signature word-of-mouth approach designed to maximise the hype around the tool.
The start looked promising. At the peak of the hype, invitations were circling on eBay around £55.
But then it suddenly all fizzled out. A few weeks ago Wave was finally opened to the general public but the buzz is inarguably gone.
So what went wrong then?
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