It has been a busy couple of months in the search engine arena. With the main sites all adding upgrades and new players arriving on the scene. New Media Knowledge canvassed the market for advice on how digital marketers could possibly keep up.
The search engine market looks set for a shake up after the market leaders – Google, Yahoo and Microsoft – all announced new functionality. As competition between the main three engines heats up new players have recently entered the arena, including Oparla and semantic search tool Wolfram Alpha, each promising a different search experience in a bid to attract users.
