new media monthly » microcasting http://newmediamonthly.co.uk Thu, 09 Sep 2010 15:23:17 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Definition: Microcasting http://newmediamonthly.co.uk/2010/02/19/definition-microcasting/ http://newmediamonthly.co.uk/2010/02/19/definition-microcasting/#comments Fri, 19 Feb 2010 16:51:30 +0000 admin http://newmediamonthly.co.uk/?p=2633 Definition

Definition

Microcasting – The description of small, focused audio and video programs delivered directly to a specialised audience on a programme-by-programme basis rather than a channel-by-channel basis. As opposed to broadcasting, a microcast is generally niche programming that users can subscribe to via many delivery and display devices.

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