Posts Tagged ‘mobile’

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Mobile Manifest

Thursday, July 8th, 2010

Time: 21 July 2010 from 12:30pm to 5pm
Location: Digital Media Centre
County Way,Barnsley, South Yorkshire S70 2JW
Website or Map: http://www.barnsleydmc.co.uk
Organized By: Robin Cramp

Over the last couple of years, we’ve seen mobile apps become a recognised part of daily life for mobile phone users. Apple’s iPhone has blazed the trail for the mobile industry, and created overnight a business model for monetising content on portable devices. Are these models working? Are people making money? How do I exploit apps to promote my business? Where do I start?

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Apple rolls out iAd

Thursday, July 1st, 2010

iad_logoApple’s long-awaited advertising platform is looking to do for mobile marketing what Google’s AdWords did for the websites.

Set to dominate mobile advertising, iAd is launching with pre-launch bookings worth a reported $60m featuring brands such as AT&T, Campbell Soup Company, Chanel, Nissan, Unilever and The Walt Disney Studios.

Apple’s CEO Steve Jobs is naturally over the moon about the new platform saying it “offers advertisers the emotion of TV with the interactivity of the web”.

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Google-boss: Future is mobile


Wednesday, June 23rd, 2010

mobilerevolution (1)

Matt Brittin, Google’s UK and Ireland managing director, is anticipating a mobile revolution, the Marketing Week reports.

According to Brittin, we are at the very start of “a revolution where the internet and mobile devices collide and it’s going to change the world over the next three years”.

Speaking at the IAB Engage for Mobile conference, Brittin highlighted faster, better connection; smaller, cleverer devices; low costs and the cloud as the key drivers in the rise of the mobile. He urged the audience to act as mobile pioneers to drive the medium forward at this critical stage.

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@media web design and development conference

Thursday, May 20th, 2010

Tue 8 – Fri 11 Jun, 2010 from 9:00am – 5:00pm
Southbank Centre
Belvedere Road
London, SE1, UK
Cost: From £449 to £549
Event Website

Description:

@media, Europe’s Web Industry Conference is for the whole web team – designers, developers, strategists, managers.

Whatever your role in building or managing web sites, applications or communities, @media is full of practical, valuable insights, education and inspiration, networking opportunities, and much more.

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CIPR Digital Impact conference

Thursday, May 13th, 2010

Mon 24 May, 2010 from 8:45am – 5:00pm
Chartered Institute of Public Relations
52 – 53 Russell Square
London, WC1B 4HP, UK
Cost: £395 + VAT for members and £495 + VAT for non members.
Event Website

Description

CIPR Digital Impact conference

Are you ready to start integrating digital channels with your usual communications activities? As digital becomes part of the communications mix, digital communication become part of your role. Digital portals have become valuable tools and are increasingly being aligned alongside traditional mediums to engage and interact with stakeholders.

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Open Mobile Summit 2010

Wednesday, May 5th, 2010

The deal-space for the new mobile ecosystem
26-27 May 2010
London
Event website

Description:

The Open Mobile Summit is the place where, once a year, the leaders of the converging mobile, Internet and media industries gather to explore how we can build and monetize the open mobile Internet.

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Mobile micro-payments make online buying even easier

Thursday, April 29th, 2010

Case Study: ImpulsePay

impulsepay1

Mobile-based online payments are the future for mobile marketing company Interlinked, says the managing director Chris Newell.

According to Newell, the company is in the process of setting other mobile marketing ventures aside and focusing on the new service, ImpulsePay, with full force.

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Much awaited year of the mobile finally here?

Thursday, April 29th, 2010

buying_on_mobile

It has been talked about for a good part of the last decade but now it looks as if the mobile has finally become an important force for media and advertising.

According to Dr Goi Chai Lee from the School of Business at Curtin University of Technology, the mobile market has finally reached a tipping point.

He said: “There have been a range of false dawns but a number of signs are indicating that the mobile is finally here.”

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NMA L!VE – Mobile Apps for Marketers

Friday, March 19th, 2010

Date: Friday 26 March 2010
Venue: Hesperia Hotel, London Victoria

Description:

Discover the best mobile app for your marketing strategy.

Mobile apps seem to be everywhere, but how many of these are actually being used? We all know that our brands should have an app, but with so much on the market how can you make informed decisions about how best to serve your audience?

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Farewell to phone chargers?

Tuesday, March 16th, 2010

nokia_charger_(1)The Finnish phone manufacturer Nokia has patented a technology that could enable the first self-charging mobile phones to be produced, The Times Online reports.

The innovative concept uses piezoelectric crystals and kinetic energy to charge up the device as the person carrying it is moving around. The technology is planned to be introduced first to mobile phones but could also be transferred to any portable electronic device.

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