The Advertising Association (AA) is planning to introduce a new set of rules to control digital marketing in the UK.
The new regulation would bring all online marketing under the same advertising code that, for example, press and poster ads obey.
According to the Marketing Magazine, figures from the Advertising Standards Authority (ASA) show that nearly two-thirds of the complaints received in 2009 didn’t fall under the existing regulations, sparking concerns of insufficient monitoring.
